Yale School of Management Executive Education
Digital Transformation Strategy
Revamp your organization's approach to digital transformation and spearhead measurable, value-oriented strategies for innovation.
Last chance
24 April 2024
Course duration
6 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
8–10 hours per week
Self-paced learning online
Program overview
The percentage of chief information officers who believe their organizations will radically change the way they interact with customers in the future.
Accenture (Nov, 2020).
The projected value that the digital transformation market is expected to reach by 2027.
Research and Markets (Jun, 2021).
Duration: 6 weeks (excluding orientation)
The concept of digital transformation as a critical component of business success is not new; however, its adoption has become increasingly urgent. With nimble startups leveraging advancements in digital technology, established industries are compelled to keep up to stay competitive. But, merely adopting the latest technology is not enough to compete on the digital front. Organizations that attempt digital transformation without a shared vision often fail to achieve their goals. To develop the confidence to invest in digital transformation strategies and capabilities that facilitate continuous performance, one needs a comprehensive understanding of effective digital transformation.
The Yale School of Management Executive Education offers the Digital Transformation Strategy online program to equip individuals with the skills to drive transformation. This digital transformation strategy program spans six weeks and delves into strategic development, implementation, and change management needs for effective transformation. Participants gain an in-depth understanding of how digitalization adds value across all business functions, using global case studies to illustrate how digital technologies transform workforce requirements, customer relationships, and business value. The program adopts a holistic approach to achieving new modes of operation, focusing on the potential opportunities that digital transformation offers under the guidance of leading Yale SOM faculty.
Is this program for you?
The program is specifically designed to equip senior and business leaders with the necessary skills and frameworks to lead a successful digital strategy and stay competitive in the market. It focuses on preparing them for technological disruption and adapting internal processes to align with industry trends, workforce requirements, and customer needs. The program is also beneficial for mid-level and technical managers and specialists, who will understand the real-world applications of new technologies and how to bridge the gap between technical insight and business outcomes. With a holistic approach, the program is relevant to diverse industries and job functions where digital transformation is crucial to staying ahead.
Program overview
Introduction
Duration: 6 weeks (excluding orientation)
The concept of digital transformation as a critical component of business success is not new; however, its adoption has become increasingly urgent. With nimble startups leveraging advancements in digital technology, established industries are compelled to keep up to stay competitive. But, merely adopting the latest technology is not enough to compete on the digital front. Organizations that attempt digital transformation without a shared vision often fail to achieve their goals. To develop the confidence to invest in digital transformation strategies and capabilities that facilitate continuous performance, one needs a comprehensive understanding of effective digital transformation.
The Yale School of Management Executive Education offers the Digital Transformation Strategy online program to equip individuals with the skills to drive transformation. This digital transformation strategy program spans six weeks and delves into strategic development, implementation, and change management needs for effective transformation. Participants gain an in-depth understanding of how digitalization adds value across all business functions, using global case studies to illustrate how digital technologies transform workforce requirements, customer relationships, and business value. The program adopts a holistic approach to achieving new modes of operation, focusing on the potential opportunities that digital transformation offers under the guidance of leading Yale SOM faculty.
Is this program for you?
The program is specifically designed to equip senior and business leaders with the necessary skills and frameworks to lead a successful digital strategy and stay competitive in the market. It focuses on preparing them for technological disruption and adapting internal processes to align with industry trends, workforce requirements, and customer needs. The program is also beneficial for mid-level and technical managers and specialists, who will understand the real-world applications of new technologies and how to bridge the gap between technical insight and business outcomes. With a holistic approach, the program is relevant to diverse industries and job functions where digital transformation is crucial to staying ahead.
What will set you apart
An understanding of the potential of digital technologies to generate value and promote organizational growth.
A holistic digital transformation approach that explores how each business function can advance to meet shifting customer behaviors. 
Practical insights into implementing a digital transformation strategy drawn from real-world case studies, and the skills to measure your strategy against business objectives. 
An enhanced perspective on digital transformation, and access to the exclusive Yale School of Management Executive Education group on LinkedIn upon successful completion of your program.
Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.Program curriculum
Orientation module
Welcome to your Online Campus
Module 1
Understanding digital disruption
Module 2
Value creation and value capture in digital transformation
Module 3
Customer-centric operating models
Module 4
Reinventing value chains for growth
Module 5
Change management and workforce transformation
Module 6
Leading digital transformation
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Program Convener
Sang Kim
Professor of Operations Management, Yale School of Management
About the certificate
Obtain acknowledgement for your expertise when you earn an official certificate of participation from Yale SOM Executive Education.
Assessment is continuous and based on a series of assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the program.
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Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please see the list of university partner login pages here.
